What is the purpose of program evaluation in a counseling setting?

• A. To publish research findings.
• B. To compare agencies publicly.
• C. To train staff in new skills only.
• D. To assess outcomes, improve services, justify funding, and guide decision-making.

Answer: (D)

Program evaluation in a counseling setting is about using data on client outcomes and how services are delivered to improve the quality of care and inform how the program is run and funded. By measuring outcomes, you can see what helps clients and what doesn’t, then refine interventions and service delivery accordingly. This information also supports justification for funding by showing stakeholders the impact and value of the program. Ultimately, evaluation guides decisions about where to invest resources, which services to expand or modify, and how to make programs more effective. While publishing findings, publicly comparing agencies, or training staff can be related activities, they do not capture the full purpose of evaluation. The aim is to use evidence to improve and sustain services.